Ferrari introduced the 328 range in 1985 as a successor to the 308 range in both shapes: coupe, known as GTB, and roadster, labeled as GTS and even though it shared some of its underpinnings with its predecessor, it was a much more modern car.

In 1985, Ferrari introduced a successor for the 308 range, the 328, which was available as a coupe and a roadster, named 328 GTB and 328 GTS, respectively. Even though it wasn't a completely new vehicle since it shared some of its underpinnings with the 308, it was heavily upgraded.