Sold as the Grandeur in Korea and as Azera on the export markets, Hyundai's flagship model reached its seventh generation six years after the launch of its predecessor.

Hyundai introduced the fifth generation of the Grandeur/Azera in 2011 at the Los Angeles Auto Show, trying to breach into the full-size sedan market segment.

Hyundai was the fastest-growing carmaker in modern history and its flagship model, the Sonata, gained high scores in satisfaction surveys.