HiLux was one of the best pickup-truck in the world. It made its name based on reliability and endurance. It was, virtually, impossible to destroy a HiLux under normal operating conditions.

Toyota Hilux is one of the most known pickup-trucks in the world. It is built since 1967 and its story doesn't seem to end. Even though it is not the most powerful vehicle in its segment or the most advanced technological, it is still sold very well. In 2010 the Hilux covered 25% of the market.