Rivian

Rivian Automotive began as a bold vision from Robert “RJ” Scaringe, who founded the company under the name Avera Automotive in Florida. Initially, the startup aimed to enter the electric vehicle market with a compact hybrid sports coupe called the Avera Coupe, a 2+2 concept designed to attract early investors. Despite its innovative character, the project failed to gain traction, leading Scaringe to reconsider his approach. Recognizing that pickup trucks represented a vastly larger and underse...