Lexus

If someone had told American car executives in the mid-1980s that Japan would soon dominate their market, they would have laughed at the idea. Yet the Japanese did conquer the United States, not through force, but through innovation, design, and persistence—particularly in the automotive world. This quiet revolution began in 1983, when Toyota chairman Eiji Toyoda gathered his top executives to discuss an ambitious question: could Toyota create a luxury car that could compete with the best in A...