Fiat tried to offer a wider range of utility vehicles for its customers, including a workhorse such as the Fullback pickup, available with an extended cab and a longer bed.

The Fullback was a badge-engineered product between Mitsubishi and Fiat. The differences were in the details and package options.

Fiat needed a full range of utility vehicles, but it was too expensive for them to develop a 4x4 pickup from the ground up, so it signed an agreement with Mitsubishi to build one.