Placed between the Elantra and Sonata, the Hyundai Mistra was conceived as a premium-compact car for the Chinese market. It was launched in 2013 at the Shanghai Auto Show as a 2014 model year. On the outside, the Mistra was 4.7 m (15.4 ft) long, which is very close to the European Hyundai i40. Hyundai describes the Mistra's exterior design theme as "grand", consisting of "modern simplicity, understated sportiness, and smart luxury", and the Frost Jade paintwork apparently reflects the preference of Chinese customers.