The Town Car was one of the last full-size American luxury cars, recognized for its smooth rides, reliability, and image.

Lincoln introduced a much-deserved facelift for its vehicle's flagship, the Town Car, in 2003, and it showed a touch of modernism over a classic-looking executive car.

Lincoln introduced the third generation of its flagship model, the Town Car, in 1998 and showed a different approach to the market and a change of its targeted customers.