In 2009 the world was in deep economic crisis and the luxury brands had to adapt and, while Rolls-Royce was ready to launch a new base model, Maybach showed another expensive, half of million euros, limousine.

Maybach introduced the 62 S in 2006 as a natural evolution of the 57 S that was unveiled a year earlier at the Geneva Motor Show.

In the early 2000s, Mercedes-Benz revived the old, ultra-luxury, brand, Maybach. It tried to make it a direct competitor with Rolls Royce and Bentley. The Maybach 62 was the top model.