Toyota unveiled the 2023 Prius in November 2022 for the 2023 model year, and the car proved that it finally reached its maturity, being the first to provide decent performance.

The fourth generation of the Prius, known as the XW50, was unveiled in September 2015 in Las Vegas, and by 2018 it had already went through a second facelift.

Toyota’s engineers burned the midnight oil and released the fourth generation of the Prius in early 2016 in Las Vegas, and the new model surprised everyone again.

Toyota unveiled the European and updated version of the third generation of the Prius at the 2011 Frankfurt Motor Show, and the new version came with significant interior and technical improvements.

TOYOTA Prius

Toyota added a mid-life cycle update for the second generation of the Prius in 2005, updating the car’s look and adding a few changes that made the car even more attractive to its customers.

Toyota learned from its mistakes, and when it launched the car’s second generation at the 2003 New York International Auto Show, customers were delighted in many ways.

At the 1995 Tokyo Motor Show, Toyota introduced a humble-looking concept car that changed the automotive industry forever, and that model came into production shape two years later: it was the Prius.