Toyota introduced the Prius C in 2011 as a more affordable, practical, and funky version of the well-known Prius, and by 2017 it already received a second facelift, in addition to the one introduced in 2014.

Toyota refreshed the Prius C for the 2016 model year and made it even more attractive to young buyers since it was better-looking and one of the most affordable hybrids on the market.

Toyota introduced the Prius C at the 2012 New York International Auto Show, a car created for the urban environment, which rewarded customers with excellent in-city fuel efficiency.