The Polestar was for Volvo like AMG for Mercedes-Benz or M for BMW. It was their division of mad engineers that tuned and tricked Volvo vehicles.

Many people knew Volvo as a safe, soccer-mom vehicle suitable for school runs and weekend shopping, especially in the long-roof version, such as the V60, but only a few people knew that the V60 Polestar was a factory-made sleeper.