Bmw

Brand History

Contrary to popular belief, BMW does not stand for “Best Motors in the World.” While its cars are often regarded as some of the finest examples of engineering precision, the name comes from Bayerische Motoren Werke — Bavarian Motor Works. From its earliest days, BMW’s success has rested not on luck or imitation but on relentless attention to quality and the pursuit of mechanical excellence. Rather than focusing on the car as a whole, the company began with its heart — the engine — refining it through decades of innovation and craftsmanship.

Karl Friedrich Rapp founded the company in 1913 under the name Rapp-Motorenwerke, producing aircraft engines to meet the demand created by the onset of World War I. Early designs struggled with vibration and reliability, yet Rapp’s neighbor, Gustav Otto, enjoyed greater success. Financial pressure forced Rapp to resign in 1916, paving the way for new leadership. Under Franz-Josef Popp and financier Camillo Castiglioni, Rapp’s plant merged with Otto’s to form Bayerische Flugzeug-Werke — the foundation that would soon evolve into BMW.

By the early 1920s, BMW’s aircraft engines had gained international recognition. The improved Type IIIA engine powered a biplane to a record 16,404 feet in just 29 minutes, earning global acclaim. Around this time, BMW adopted its now-iconic logo, symbolizing a white propeller against a blue sky. But success was interrupted when the Treaty of Versailles banned Germany from producing aircraft engines, forcing BMW to shift toward building railway brakes and later motorcycle engines.

Between 1920 and 1922, BMW released its first motorcycles, the Victoria and the Flink. Soon, the company opened its first factory and began establishing its reputation for precision engineering. By 1927, BMW held more than one-third of all aviation records worldwide. The following year, the company entered the automobile industry with the Dixi 3/15, built under license from Austin.

BMW’s reputation for speed and performance grew rapidly. In 1929, racer Ernst Henne set a world motorcycle speed record at 134.65 mph. The company introduced its first independently designed car in 1932, the 3/20 PS, followed by the 303 in 1933 — the first BMW to feature a six-cylinder engine, a hallmark of the brand. The 328 roadster, launched in 1936, brought BMW multiple racing victories and became one of the most admired sports cars of its era.

As World War II approached, BMW expanded its factories and resumed producing military engines and equipment. The R57 motorcycle and 109-300 jet engine — one of the first mass-produced jets — stood as symbols of the company’s engineering prowess. After the war, Allied bombings left BMW’s Munich plant in ruins, and production was temporarily repurposed for repairing military vehicles. When the U.S. Army ordered the dismantling of BMW’s plants, the company faced years of silence before rebuilding.

BMW’s postwar return began modestly, producing bicycles and later motorcycles such as the R68 in the early 1950s. The brand gained renewed prestige with the release of the Isetta microcar in 1955 — a symbol of economic recovery and ingenuity that sold more than 160,000 units. Throughout the 1950s, models like the 507 and 600 solidified BMW’s reputation for combining elegance and performance.

The 1960s marked BMW’s transformation into a global powerhouse. The 1500 and 1600 series laid the foundation for the “New Class” sedans that redefined modern automotive design. Success in motorsport followed, with drivers like Dieter Quester earning multiple European touring titles. The 1970s brought innovation with the 2002 Turbo — one of the first turbocharged production cars — and the debut of the 6 and 7 Series, expanding BMW’s luxury and performance lineup.

By the 1980s, BMW had established itself as a symbol of engineering excellence. The brand entered Formula One and claimed its first championship in 1983 with Nelson Piquet behind the wheel. The legendary M Division brought forth the M5 and M3, cementing BMW’s dominance in performance engineering. Global expansion followed, including a major manufacturing plant in Spartanburg, South Carolina.

The 1990s and 2000s saw BMW embrace new technologies and design philosophies. Models like the Z8 paid tribute to classic roadsters, while the brand continued to dominate motorsport with victories in FIA championships. Innovation, craftsmanship, and driving emotion became inseparable from the BMW name — a legacy that continues to define the brand’s presence in the modern automotive world.

Current Models

54 models
BMW i5 Touring

Bmw I5 Touring

2024 – Present Large
BMW iX2

Bmw Ix2

2023 – Present Small SUV
BMW iX M

Bmw Ix M

2022 – Present Large SUV
BMW iX1

Bmw Ix1

2022 – Present Medium SUV
BMW M3 Touring

Bmw M3 Touring

2022 – Present Compact
BMW i7

Bmw I7

2022 – Present Luxury
BMW M8 Gran Coupe

Bmw M8 Gran Coupe

2022 – Present Compact
BMW XM

Bmw Xm

2022 – Present Large SUV
BMW i4

Bmw I4

2021 – Present Compact
BMW iX3

Bmw Ix3

2020 – Present Crossover
BMW M8 Convertible

Bmw M8 Convertible

2019 – Present Roadster & Convertible
BMW M8 Coupe

Bmw M8 Coupe

2019 – Present Premium Coupe
BMW 8 Series Gran Coupe

Bmw 8 Series Gran Coupe

2019 – Present Upper Premium
BMW X3 M

Bmw X3 M

2019 – Present Medium SUV
BMW X4 M

Bmw X4 M

2019 – Present Medium SUV
BMW 2 Series Gran Coupe

Bmw 2 Series Gran Coupe

2019 – Present Entry Premium
BMW X2

Bmw X2

2018 – Present Medium SUV
BMW X7

Bmw X7

2018 – Present Large SUV
BMW 8 Series Convertible

Bmw 8 Series Convertible

2018 – Present Roadster & Convertible
BMW 8 Series Coupe

Bmw 8 Series Coupe

2018 – Present Coupe
BMW M4 CS

Bmw M4 Cs

2017 – Present Coupe
BMW 6 Series Gran Turismo

Bmw 6 Series Gran Turismo

2017 – Present Luxury
BMW 1 Series Sedan

Bmw 1 Series Sedan

2017 – Present Compact
BMW M2

Bmw M2

2015 – Present Coupe
BMW 2 Series Gran Tourer

Bmw 2 Series Gran Tourer

2015 – Present Compact
BMW M4 Convertible

Bmw M4 Convertible

2014 – Present Coupe Cabrio
BMW 4 Series Gran Coupe

Bmw 4 Series Gran Coupe

2014 – Present Medium Premium
BMW 4 Series Convertible

Bmw 4 Series Convertible

2014 – Present Coupe Cabrio
BMW X4

Bmw X4

2014 – Present Medium SUV
BMW 2 Series Active Tourer

Bmw 2 Series Active Tourer

2014 – Present Small MPV
BMW 2 Series Convertible

Bmw 2 Series Convertible

2014 – Present Roadster & Convertible
BMW 4 Series Coupe

Bmw 4 Series Coupe

2013 – Present Coupe
BMW 2 Series Coupe

Bmw 2 Series Coupe

2013 – Present Coupe
BMW i3

Bmw I3

2013 – Present Compact
BMW 3 Series Gran Turismo

Bmw 3 Series Gran Turismo

2013 – Present Medium Premium
BMW X6 M

Bmw X6 M

2009 – Present Premium SUV
BMW X5 M

Bmw X5 M

2009 – Present Premium SUV
BMW X1

Bmw X1

2009 – Present Crossover
BMW X6

Bmw X6

2008 – Present Premium SUV
BMW 1 Series 3 doors

Bmw 1 Series 3 Doors

2007 – Present Compact
BMW X3

Bmw X3

2004 – Present Medium SUV
BMW 1 Series

Bmw 1 Series

2004 – Present Compact
BMW Z4 Roadster

Bmw Z4 Roadster

2002 – Present Roadster & Convertible
BMW X5

Bmw X5

2000 – Present Large SUV
BMW M3 Sedan

Bmw M3 Sedan

1994 – Present Medium
BMW 5 Series Touring

Bmw 5 Series Touring

1992 – Present Large
BMW 3 Series Touring

Bmw 3 Series Touring

1988 – Present Medium Premium
BMW 3 Series Sedan

Bmw 3 Series Sedan

1982 – Present Medium Premium
BMW M5

Bmw M5

1979 – Present Medium Premium
BMW 7 Series

Bmw 7 Series

1977 – Present Upper Premium
BMW 5 Series Sedan

Bmw 5 Series Sedan

1972 – Present Luxury

Discontinued Models

45 models
BMW i8

Bmw I8

2014 – 2020 Coupe
BMW i8 Roadster

Bmw I8 Roadster

2018 – 2020 Roadster & Convertible
BMW 6 Series Convertible

Bmw 6 Series Convertible

2004 – 2018 Luxury
BMW 6 Series Coupe

Bmw 6 Series Coupe

1976 – 2018 Luxury
BMW 6 Series Gran Coupe

Bmw 6 Series Gran Coupe

2012 – 2018 Luxury
BMW M6 Cabrio

Bmw M6 Cabrio

2006 – 2018 Coupe Cabrio
BMW M6 Coupe

Bmw M6 Coupe

1984 – 2018 Coupe
BMW M6 Gran Coupe

Bmw M6 Gran Coupe

2013 – 2018 Premium Coupe
BMW 5 Series Gran Turismo

Bmw 5 Series Gran Turismo

2009 – 2017 Medium Premium
BMW M4 GTS

Bmw M4 Gts

2015 – 2016 Coupe
BMW 1 Series Cabriolet

Bmw 1 Series Cabriolet

2008 – 2013 Roadster & Convertible
BMW 1 Series Coupe

Bmw 1 Series Coupe

2007 – 2013 Entry Premium
BMW 3 Series Cabriolet

Bmw 3 Series Cabriolet

1986 – 2013 Coupe Cabrio
BMW 3 Series Coupe

Bmw 3 Series Coupe

1975 – 2013 Premium Coupe
BMW M3 Cabriolet

Bmw M3 Cabriolet

1994 – 2013 Coupe Cabrio
BMW M3 Coupe

Bmw M3 Coupe

1986 – 2013 Coupe
BMW 1 Series M Coupe

Bmw 1 Series M Coupe

2010 – 2012 Premium Coupe
BMW M5 Touring

Bmw M5 Touring

1992 – 2010 Medium Premium
BMW Z4 Coupe

Bmw Z4 Coupe

2006 – 2009 Premium Coupe
BMW 3 Series Compact

Bmw 3 Series Compact

1994 – 2005 Entry Premium
BMW Z3 Roadster

Bmw Z3 Roadster

1996 – 2003 Roadster & Convertible
BMW Z8

Bmw Z8

2000 – 2003 Roadster & Convertible
BMW Z3 Coupe

Bmw Z3 Coupe

1998 – 2002 Premium Coupe
BMW Z1

Bmw Z1

1988 – 1991 Roadster & Convertible
BMW M1

Bmw M1

1978 – 1981 Exotic
BMW 1500/1600

Bmw 1500/1600

1962 – 1975 Premium Coupe
BMW 2002

Bmw 2002

1968 – 1975 Premium Coupe
BMW 3.0 CSi

Bmw 3.0 Csi

1971 – 1975 Premium Coupe
BMW 3.0 CSL

Bmw 3.0 Csl

1971 – 1975 Premium Coupe
BMW 2800 CS

Bmw 2800 Cs

1968 – 1971 Premium Coupe
BMW 2000 CS

Bmw 2000 Cs

1965 – 1969 Premium Coupe
BMW 3200

Bmw 3200

1962 – 1965 Premium Coupe
BMW 501/502

Bmw 501/502

1952 – 1964 Medium Premium
BMW Isetta

Bmw Isetta

1955 – 1962 Mini
BMW 503

Bmw 503

1956 – 1959 Roadster & Convertible
BMW 507

Bmw 507

1955 – 1959 Premium Coupe
BMW 502 Coupe

Bmw 502 Coupe

1954 – 1955 Premium Coupe
BMW 326

Bmw 326

1936 – 1941 Roadster & Convertible
BMW 327

Bmw 327

1938 – 1941 Premium Coupe
BMW 335

Bmw 335

1939 – 1941 Lower Premium
BMW 328

Bmw 328

1936 – 1939 Roadster & Convertible
BMW 3/20 PS

Bmw 3/20 Ps

1932 – 1934 Roadster & Convertible
BMW 303

Bmw 303

1933 – 1934 Compact
BMW 3/15 PS

Bmw 3/15 Ps

1929 – 1932 Coupe

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