Genesis

Genesis is the luxury automotive division of Hyundai Motor Company, established with the ambition to redefine premium mobility through design, technology, and craftsmanship. Although the name Genesis first appeared in 2008 as a high-end Hyundai sedan, it officially became a standalone brand in 2015. Headquartered in Seoul, South Korea, Genesis was created to compete directly with established European and Japanese luxury manufacturers such as BMW, Mercedes-Benz, Lexus, and Audi, while presentin...