When Toyota needed a luxury brand, it created Lexus. When Honda and Nissan went for the premium segment, Acura and Infiniti showed up. Now, Hyundai is doing the same with the Genesis brand. That's why nobody should have been surprised by the 2020 Genesis G80.

Starting with 2017, once Hyundai’s subdivision of rear-wheel-drive sedans and coupes, Genesis has emerged as its own luxury brand.