Ford

Brand History

Henry Ford founded his company in 1902 with an investment of $28,000 from twelve backers, including John and Horace Dodge, who would later go on to establish the Dodge Brothers Motor Vehicle Company. At the age of 40, Ford opened his first workshop on Bagley Street in Detroit, laying the foundation for what would become one of the most influential automakers in history.

The company was officially incorporated on June 16, 1903, and began labeling its models in alphabetical order, from the Model A to the Model K and Model S, which was the last right-hand-drive vehicle produced by Ford. In 1908, Ford unveiled the Model T, designed by Childe Harold Wills, Joseph A. Galamb, and Eugene Farkas. This model would change the automotive world forever, offering reliability, simplicity, and affordability to the masses. It became the car that put America on wheels, making personal transportation accessible to ordinary families for the first time.

By 1912, Ford was producing nearly 200,000 units of the Model T annually. To meet growing demand, the company revolutionized manufacturing by introducing the moving assembly line in 1913, reducing chassis assembly time from more than twelve hours to just two hours and forty minutes. This innovation reshaped the industrial world, setting the standard for modern mass production and efficiency.

Ford’s success was not limited to manufacturing. In 1914, the company introduced the groundbreaking five-dollar workday, doubling employee wages while reducing working hours. This policy not only improved worker loyalty and productivity but also allowed employees to afford the very cars they built, creating a sustainable economic loop. Ford’s progressive hiring practices, including offering jobs to the disabled and marginalized, made the company a model for industrial welfare.

By the 1920s, Ford expanded internationally, establishing factories in England, France, Germany, Denmark, Austria, and Australia, spreading its influence worldwide. In 1922, the company entered the luxury segment by acquiring the Lincoln Motor Company, named in honor of Abraham Lincoln, whom Henry Ford deeply admired. Despite the Great Depression, Ford remained one of the few major automakers to survive, maintaining a global presence and continuing to innovate.

In 1929, Ford signed a landmark agreement with the Soviet Union to assist in the construction of the Gorki Automotive Plant (GAZ), exchanging technical expertise for vehicle purchases. Many American engineers and technicians participated in the project, though some who remained in the USSR later fell victim to Stalin’s Great Terror.

During World War II, Ford played a vital role in the Allied war effort. President Franklin D. Roosevelt famously referred to Detroit as the “Arsenal of Democracy,” largely due to Ford’s contribution to mass-producing B-24 Liberator bombers, achieving an unprecedented output of twenty planes per day.

After the war, Ford returned to passenger car production, launching the iconic Thunderbird in 1955 and later experimenting with the Edsel brand in 1958, which ultimately failed due to poor timing and the 1957 recession. Redemption came with the Falcon in 1960 and, most famously, the Mustang in 1964, a model that redefined the sports coupe category and became a global sensation.

In 1967, Ford consolidated its European operations under the Ford of Europe division, strengthening its international market presence. However, by the early 2000s, financial struggles and declining sales pushed the company to the brink of bankruptcy. Refusing government bailout funds, Ford mortgaged all its assets in 2006 to finance its recovery plan.

The strategy paid off. In the following years, Ford introduced a new generation of successful models such as the Focus, Fusion, and F-150, alongside luxury vehicles under the Lincoln nameplate. Today, Ford continues to innovate in both combustion and electric mobility, with models like the Mustang Mach-E and F-150 Lightning leading its transition into the electric era. The company remains a symbol of resilience, ingenuity, and the enduring belief that innovation can drive the world forward.

Current Models

49 models
FORD Explorer Electric

Ford Explorer Electric

2023 – Present Medium SUV
FORD Ranger Wildtrak

Ford Ranger Wildtrak

2023 – Present Heavy Duty Pickup
FORD Ranger Tremor

Ford Ranger Tremor

2023 – Present Heavy Duty Pickup
FORD E-Tourneo

Ford E-Tourneo

2023 – Present Medium MPV
FORD Maverick

Ford Maverick

2021 – Present Fullsize Pickup
FORD Super Duty

Ford Super Duty

2021 – Present Heavy Duty Pickup
FORD Puma ST

Ford Puma St

2020 – Present Crossover
FORD Mustang MACH-E

Ford Mustang Mach-E

2020 – Present Medium SUV
FORD Mustang Mach 1

Ford Mustang Mach 1

2020 – Present Coupe
FORD Wildtrak

Ford Wildtrak

2019 – Present Heavy Duty Pickup
FORD Transit Custom

Ford Transit Custom

2019 – Present Large MPV
FORD Edge ST

Ford Edge St

2018 – Present Medium SUV
FORD Raptor Ranger

Ford Raptor Ranger

2018 – Present Small Pickup
FORD Ka+ Active

Ford Ka+ Active

2018 – Present Small
FORD Territory

Ford Territory

2018 – Present Medium SUV
FORD Transit Connect Wagon

Ford Transit Connect Wagon

2018 – Present Medium MPV
FORD Ka+

Ford Ka+

2016 – Present Small
FORD Focus ST 5 doors

Ford Focus St 5 Doors

2012 – Present Compact
FORD Focus ST Wagon

Ford Focus St Wagon

2012 – Present Compact
FORD Ranger Double Cab

Ford Ranger Double Cab

2011 – Present Midsize Pickup
FORD Figo

Ford Figo

2010 – Present Compact
FORD F-150 Raptor

Ford F-150 Raptor

2009 – Present Heavy Duty Pickup
FORD Kuga

Ford Kuga

2008 – Present Small SUV
FORD S-Max

Ford S-Max

2006 – Present Medium MPV
FORD Edge

Ford Edge

2006 – Present Crossover
FORD Fusion North American

Ford Fusion North American

2005 – Present Compact
FORD GT

Ford Gt

2004 – Present Exotic
FORD EcoSport

Ford Ecosport

2004 – Present Small SUV
FORD Explorer

Ford Explorer

2003 – Present Large SUV
FORD Everest

Ford Everest

2003 – Present Medium SUV
FORD Tourneo

Ford Tourneo

2003 – Present Large MPV
FORD Focus RS

Ford Focus Rs

2002 – Present Compact
FORD F-150 Super Crew

Ford F-150 Super Crew

2001 – Present Fullsize Pickup
FORD F-150 Super Cab

Ford F-150 Super Cab

2001 – Present Fullsize Pickup
FORD Escape

Ford Escape

2000 – Present Crossover
FORD Ranger Regular Cab

Ford Ranger Regular Cab

2000 – Present Midsize Pickup
FORD Ranger Super Cab

Ford Ranger Super Cab

2000 – Present Midsize Pickup
FORD Focus Wagon

Ford Focus Wagon

1999 – Present Compact
FORD Focus 5 Doors

Ford Focus 5 Doors

1998 – Present Compact
FORD Puma

Ford Puma

1998 – Present Crossover
FORD Expedition

Ford Expedition

1996 – Present Large SUV
FORD F-150 Regular Cab

Ford F-150 Regular Cab

1996 – Present Fullsize Pickup
FORD Galaxy

Ford Galaxy

1995 – Present Large MPV
FORD Mondeo Wagon

Ford Mondeo Wagon

1993 – Present Medium
FORD Fiesta 5 Doors

Ford Fiesta 5 Doors

1989 – Present Crossover
FORD Fiesta 3 Doors

Ford Fiesta 3 Doors

1976 – Present Small
FORD Bronco

Ford Bronco

1966 – Present Medium SUV
FORD Mustang Convertible

Ford Mustang Convertible

1964 – Present Roadster & Convertible

Discontinued Models

62 models
FORD Fiesta ST

Ford Fiesta St

2012 – 2021 Compact
FORD C-Max

Ford C-Max

2003 – 2019 Medium MPV
FORD Flex

Ford Flex

2009 – 2019 Crossover
FORD Taurus

Ford Taurus

1995 – 2019 Large
FORD Taurus SHO

Ford Taurus Sho

2009 – 2019 Medium
FORD Focus Sedan

Ford Focus Sedan

1999 – 2018 Compact
FORD Mondeo Hatchback

Ford Mondeo Hatchback

1993 – 2018 Medium
FORD Mondeo Sedan

Ford Mondeo Sedan

1993 – 2018 Medium
FORD B-Max

Ford B-Max

2012 – 2017 Small MPV
FORD Fiesta Sedan

Ford Fiesta Sedan

2011 – 2017 Compact
FORD Grand C-MAX

Ford Grand C-Max

2011 – 2015 Large MPV
FORD Fusion European

Ford Fusion European

2002 – 2012 Medium
FORD Focus 3 Doors

Ford Focus 3 Doors

1998 – 2011 Compact
FORD Focus CC

Ford Focus Cc

2006 – 2011 Coupe Cabrio
FORD Explorer Sport Trac

Ford Explorer Sport Trac

2002 – 2010 Medium SUV
FORD Focus US

Ford Focus Us

2007 – 2010 Compact
FORD Taurus X

Ford Taurus X

2007 – 2009 Medium SUV
FORD SportKa

Ford Sportka

2003 – 2008 Mini
FORD Crown Victoria

Ford Crown Victoria

1998 – 2007 Medium
FORD Five Hundred

Ford Five Hundred

2004 – 2007 Medium
FORD Freestar

Ford Freestar

2003 – 2007 Large MPV
FORD Freestyle

Ford Freestyle

2004 – 2007 Medium SUV
FORD Taurus Wagon

Ford Taurus Wagon

1995 – 2007 Medium
FORD StreetKa

Ford Streetka

2003 – 2006 Roadster & Convertible
FORD Econovan

Ford Econovan

1999 – 2005 Large MPV
FORD Excursion

Ford Excursion

2000 – 2005 Large SUV
FORD Explorer Sport

Ford Explorer Sport

2001 – 2005 Small SUV
FORD Thunderbird

Ford Thunderbird

1955 – 2005 Roadster & Convertible
FORD Windstar

Ford Windstar

1998 – 2004 Medium MPV
FORD Cougar

Ford Cougar

1998 – 2001 Coupe
FORD Contour/Mondeo

Ford Contour/Mondeo

1997 – 2000 Medium
FORD Escort 3 Doors

Ford Escort 3 Doors

1980 – 2000 Compact
FORD Escort 4 Doors

Ford Escort 4 Doors

1993 – 2000 Compact
FORD Escort 5 Doors

Ford Escort 5 Doors

1990 – 2000 Compact
FORD Escort Wagon

Ford Escort Wagon

1995 – 2000 Compact
FORD Escort Cabrio

Ford Escort Cabrio

1993 – 1998 Roadster & Convertible
FORD Maverick LWB

Ford Maverick Lwb

1993 – 1998 Medium SUV
FORD Maverick SWB

Ford Maverick Swb

1993 – 1998 Small SUV
FORD Probe

Ford Probe

1994 – 1998 Coupe
FORD Scorpio Sedan

Ford Scorpio Sedan

1990 – 1997 Medium
FORD Scorpio Wagon

Ford Scorpio Wagon

1992 – 1997 Medium
FORD Orion

Ford Orion

1990 – 1993 Medium
FORD Sierra 3 Doors

Ford Sierra 3 Doors

1990 – 1993 Compact
FORD Sierra 5 Doors

Ford Sierra 5 Doors

1990 – 1993 Compact
FORD Sierra Sedan

Ford Sierra Sedan

1990 – 1993 Compact
FORD Escort Clipper

Ford Escort Clipper

1991 – 1992 Medium
FORD Capri

Ford Capri

1969 – 1986 Coupe
FORD Pinto

Ford Pinto

1971 – 1980 Compact
FORD Cortina

Ford Cortina

1962 – 1979 Compact
FORD Zodiac

Ford Zodiac

1962 – 1972 Medium
FORD Corsair

Ford Corsair

1964 – 1970 Compact
FORD Taunus Cabrio

Ford Taunus Cabrio

1952 – 1968 Roadster & Convertible
FORD Anglia 105E

Ford Anglia 105E

1959 – 1967 Medium
FORD Anglia 100E

Ford Anglia 100E

1953 – 1959 Compact
FORD Taunus

Ford Taunus

1952 – 1959 Compact
FORD Consul

Ford Consul

1950 – 1956 Compact
FORD Crestline

Ford Crestline

1952 – 1954 Roadster & Convertible
FORD Crestliner

Ford Crestliner

1949 – 1951 Medium
FORD Deluxe

Ford Deluxe

1932 – 1938 Roadster & Convertible
FORD Model T

Ford Model T

1908 – 1927 Roadster & Convertible
FORD Model A

Ford Model A

1903 – 1905 Roadster & Convertible

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